Marketing and social media are a collaboration that goes hand in
hand, a fact that Joe Palermo of Lake Charles knows well. While running
his real estate development company in Louisiana, he uses many different
marketing tools including those that are common in social media. Social
media is pervasive around the world and this type of media is hard to
ignore. Here are some interesting facts about social media marketing.
- When it comes to b2b (business to business) marketing interactions, LinkedIn generates more leads than Facebook. This is interesting because Facebook is reportedly used by marketers ninety percent of the time, while LinkedIn is only used an average of forty-seven percent.
- Marketers that deal in the social media world believe that the use of social sites is crucial to a company's marketing success. The only area they feel is more important than social media awareness is content.
- Facebook is used by nearly three quarters of the local businesses around the world. While the United States relies on Facebook for business marketing more than any other nation, the country of Indonesia is a close second.
- Consumers who follow marketing campaigns and advertisements on Facebook are fifty-two percent more likely to stop following the brand's feed if the content becomes repetitive.
- By the end of 2016, mobile marketing is projected to account for more than thirty-one billion dollars in revenue. These are some of the many reasons Joe Palermo of Lake Charles uses social media marketing for his business.
